Event planning is a dynamic field. If you like organization, detail oriented work and love turning visions into experiences then starting your own event planning business may be for you. But before venturing into the world of weddings, galas and conferences, there are some important preparations to ensure a smooth launch.
1. Define Your Niche and Write a Business Plan
Event planning meets different needs. Imagine yourself planning elaborate weddings or corporate events? Knowing your niche early allows you to cater your services, marketing and pricing to a specific clientele.
Create a business plan next. The mission statement, target market, competitive analysis and financial projections are your roadmap to success. Check industry trends, identify your service packages, and determine your pricing. Include a marketing plan for how you’ll reach your audience/establish your brand.
2. Learn More and Get Experience
Passion is necessary but so is formal training and experience. Check out event planning certification programs or workshops for industry best practices, budgeting, contract negotiation and risk management.
Look for internship or volunteer work with established event planners. Shadowing experienced professionals lets you experience planning firsthand and make connections in the industry.
3. Develop a Strong Vendor Network
Event success depends on a network of reliable vendors. Partners in your vision are caterers, florists, decorators, audio-visual technicians and venue managers. Start making relationships with reputable vendors in your niche.
4. Secure the Legal Necessities and Invest in Essentials
A business venture is incomplete without legal framework. Discuss with an attorney the best business structure for you (sole proprietorship, LLC, etc.) and liability considerations. Obtain necessary permits/licenses to operate legally in your area.
Buy essential business tools. Project management software will keep you organized and on top of deadlines. Look into budget tracking software, communication platforms and online scheduling tools.
5. Create a Brand Identity and Strong Online Presence
You’ll differentiate yourself in the market with your brand identity. Find a catchy business name and logo for your brand and audience. Create a professional website with your services, portfolio (even if it is just a small one) and client testimonials.
Event planners can use social media as marketing tools. Establish yourself on relevant platforms like Instagram and Pinterest to show off your creativity and meet potential clients. Create visually engaging content highlighting event planning tips and successful client projects.
6. Network, Market and Create Relationships
People make the planning of events work. Visit industry events and meet other event professionals and work on projects together if possible. Working with complementary businesses like photographers or videographers will increase your exposure and bring in clients.
Build referral networks by exceeding client expectations and providing outstanding service. Satisfied clients are your best advocates – and word of mouth is king in this business.
7. Stay Organized, Manage Time Effectively, and Accept Flexibility
Events planning involves excellent organizational skills and time management. Setup scheduling tools, create detailed checklists and delegate tasks when necessary. Preparation for unexpected situations/last minute changes that usually come with this sort of job.
Wrapping Up
Following these tips, developing a solid work ethic and building client relationships will put you well on your way to making your event planning dreams a reality.